ABOUT ME
During my legacy work as a tire specialist and experienced product planner, I excelled at connecting cross-functional teams and guiding them towards shared objectives. My journey began in 2005 when I entered the tire industry as a marketing assistant, and since then, I've taken on various product oriented roles, eventually spearheading the commercial tire category.
My responsibilities included managing commercial truck and bus product planning, leading development working groups, and crafting innovative product strategies that cater to market demands. With twelve years of product planning experience, I've honed my communication, leadership, and decision-making skills to become a seasoned product management professional.
In recent years, I've grown to appreciate the structured approach of Project Management and have actively engaged with the PM community, joining the PMI California Inland Empire Chapter. Fellow PMI associates are welcome to connect with me on the platform.
Today, I'm working on my Undergrad and Graduate degree from West Texas A&M University full time.
EMPLOYMENT
SENIOR ADMINISTRATOR THE OFFICE OF CAREER & PROFESSIONAL DEVELOPMENT
Texas A&M University System at WTAMU
December 2023 - Present
Canyon, Texas
In this role, I handle a variety of tasks including managing office operations, support employer recruiting, and guiding job search processes with a strong sense of independence and decision-making. I take care of the department's financials, ensuring records and monthly budget reconciliations for various accounts are spot-on. I'm also the go-to person for in-depth advice on job searches and employment trends. Apart from this, I actively support the creation of career development workshops and events, catering to both internal and external needs. Plus, I dive into research, gathering key information for reports, marketing content, and content development.
RESIGNATION
Sumitomo Rubber North America, Inc.
July 2022
Rancho Cucamonga, California
Although I achieved success and experienced growth during my tenure, I reached a pivotal moment in my career where I felt compelled to pursue my lifelong dream of obtaining a Master's degree. Consequently, I made the decision to resign from my position and fully dedicate energy to my educational endeavors.
MANAGER, COMMERCIAL PRODUCT PLANNING, Sumitomo Rubber North America, Inc.
May 2022 - July 2022
Rancho Cucamonga, California
Product roadmap creation, management, and category ownership. I am currently responsible for commercial tire product planning, creating new product concepts, launch strategy, and overall product life cycle management. Commercial product committee chair and U.S./Japan TBR working group liaison focusing on project activity progress updates from each functional lead, timeline control and efficacy in all project efforts. Ultimately responsible for the successful development and launch of new products.
SPECIALIST, COMMERCIAL PRODUCT PLANNING,
Sumitomo Rubber North America, Inc.
Jan 2016 - May 2022
Rancho Cucamonga, California
Compile stakeholder inputs into usable information shared across various functional groups to execute new product planning and development efforts. Understand user expectations for tire performance, competitor strategies, product S.W.O.T. analysis and closing the gaps in our product portfolio. Product lifecycle studies, market trend analysis and concept building.
COORDINATOR, PRODUCT STRATEGY
Sumitomo Rubber North America, Inc.
January 2012 - December 2015
Rancho Cucamonga, California
An advanced level of product management including: product positioning, long term road maps, and planning to achieve corporate objectives. In this role, I supported a new division of SRNA's marketing group, reporting to the VP of Strategy. My core focus was product positioning, competitive intelligence and bridging the gap between our Product Planning and Advertising groups.
COORDINATOR, CONSUMER PRODUCT PLANNING,
Sumitomo Rubber North America, Inc.
May 2009 - January 2012
Fontana, California
Coordinate administrative development work, such as: item code creation and item master database management. The basement level in the realm of product management and the beginning of my product oriented journey.
BUSINESS VALUE
Output of Projects Jan 2016 - Jul 2022
14
New products successfully launched
(2016-8/2021)
$294M
New revenue generated from the 14 mentioned projects
17%
Increase in average unit sale price
(2018 to 2021)
1.3M
New project units sold
[2016-2021]
5 yrs.
Consecutive Volume Growth and achieved Sales Budgets
+3.5%
Market Share Growth
(2016-2022)
Consistently outpacing the market
Contract Roles
Projects I've collaborated on
Coastal Bend Regional Advisory Council (South Texas)
COVID-19 EVENT
(March 2020-May 2020)
Role/Title: Project Management Specialist III
Texas Emergency Medical Task Force 11 - Task Force Leader, Alternative Care Site Project Manager
Government Objective Description: Providing operational support for the COVID-19 response under a State Mission Assignment.
Task: Establish venue agreements, building temporary hospital functionality, planning patient care operations, documenting all aspects of operational planning, and coordinating all aspects of planning for alternative patient care sites. This would provide hospital overflow relief to manage the volume of COVID-19 patients at off-site locations.
EDUCATION
Ultimately I plan to earn a Master's Degree in Computer Information Systems, Business Analytics from West Texas A&M University
Commencement: May 2025
West Texas A&M University
Computer Information Systems, Decision Management B.B.A.
Student Organizations:
American Marketing Association
Discipline: Marketing
Chapter President ('23-'24)
BuffTeks
Discipline: Information Systems
Member ('23-'24)
Spring 2024: (18 unit hrs)
1. Programming Fundamentals (3)
2. Business Statistics (3)
3. Database Systems Design (3)
4. Net Security/Data Comm (3)
5. Business Finance (3)
6. Consumer Behavior (3)
Fall 2023: GPA 3.6 (15 unit hours)
Transfer Coursework (2022-2023)
Chaffey College
Business Management
Summer 2023: GPA 3.0
Spring 2023: GPA 2.7
Fall 2022: GPA 3.9
Summer 2022: GPA 3.0
Spring 2022: GPA 4.0
2020
PROJECT MANAGEMENT INSTITUTE
PMP CREDENTIAL
(PMP® Certification No.2860791)
Earners of the globally-recognized Project Management Professional (PMP) have demonstrated extensive knowledge and mastery of project management concepts, tasks, and techniques that are applicable across virtually any industry and methodology. Earners are able to speak and understand the global language of project management. Individuals that earn this certification have demonstrated the knowledge and skills needed to initiate, plan, execute, monitor and control, and close a project.
Contact me
If you'd like my take on the tire industry, feedback on project management or would like to collaborate, please feel free to reach out. I'd love to hear from you!